Using effective article distribution can extend the reach of your message and increase your audience. Once you've uploaded your article to an article submission site or service, do not stop there. Here are some ideas on how to get noticed in more places.
BUILD A PRESENTATION
Take the material in your article and turn it into a presentation in PowerPoint or Keynote (Mac). Use your sub headings as titles on each slide. Turn your paragraphs into bullet points or numbered lists. Add some relevant images and graphics, and voila! You now have a different version of your content.
POST TO CONTENT SITES
Your audience looks for information in different places. Some people do not always just type something in the Google search field. They revisit certain sites because they value the content that they find there.
After have created a presentation, try posting it on sites like SlideShare or Squidoo. You will have to create an account, in order to upload your material, and if you keep posting useful content, you will start to get ranked and noticed by users of those online communities.
CREATE A VIDEO
Another option for your article is to use it as part of your video marketing strategy. You do not have to create anything new. Just take your slide presentation and turn it into a video. Both Mac and PC presentation software have voice-over capabilities. You essentially, just run through the presentation as if you were talking to a room full of people and click through each slide.
At the end, you share or export the presentation file, so that it turns into a video format that can then be played back as a mini-movie.
SUBMIT YOUR VIDEO
Now that you have a video, you need to submit it also. You can use sites like TubeMogul or Traffic Geyser to send your video to several different sites that like to take videos.
These sites will send your file to YouTube, plus Vimeo, Veoh, and many more video distribution services.
SOCIALIZE YOUR LINKS
Now that you've got your article link, a presentation link, and video links, it's time to share them on your social networks. Spread out your news over several days and at different times of days. And, always use different language in your posts, so you do not look like your spamming.
By multipurposing your article in different formats, and on a variety of sites, you will reach a much wider audience. Ideally your search rankings go up along the way, and more business comes flowing through your door, or, website.